ODM

ODM stands for Original Design Manufacturer, a production method where a manufacturer designs and makes a product that is then sold under another company's brand name.

Instead of just following a brand's blueprint, the manufacturer handles the planning, design, and production itself, and the brand simply puts its name on the finished item. This setup is getting attention now because Korean cosmetics exports have been surging, pushing the manufacturers behind many global beauty brands to expand and take on more orders. One thing to know: since these products carry someone else's brand name, shoppers often have no idea which factory or company actually made what they're using.