Moisturizing

Moisturizing refers to keeping skin or lips from losing water, so they stay soft and hydrated rather than dry.

The idea is simple: a thin layer on the skin's surface helps hold moisture in instead of letting it evaporate into the air. In Korea, interest in moisturizing has grown as seasonal dryness becomes a bigger talking point in autumn, prompting beauty brands to highlight products aimed at both adding water to skin and sealing it in. Lips are especially thin and prone to dryness, so experts suggest applying a moisturizing product rather than picking at dry skin. One thing to keep in mind is that more product is not always better; it is worth adjusting how much you use based on your own skin type.